Tools & Methodology
Throughout my work as a design strategist, I employ a wide array of tools to foster creativity, collaboration, and user-centered outcomes. From ideation to execution, these tools have been pivotal in creating impactful design solutions.”
Design Thinking

Design thinking, as defined by d. School at Stanford, is a user-centered, five-step problem-solving approach that fosters innovation through empathy and encourages learning from fast failures.
Design frameworks like Neilsen Norman Group and Interaction Group may vary, but the key to success lies in keeping user needs first, leading with empathy, and embracing ambiguity.
Ice Breakers
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A key part of fostering team dynamics and empathy, I design customized icebreakers to break down barriers and establish psychological safety for better collaboration.
Business Canvases



hether defining new business models or exploring value propositions, business canvases help map out opportunities for growth, ensuring alignment with organizational goals.
Custom Workshops



I design and facilitate custom workshops tailored to the specific needs of the project, enabling participants to ideate freely and explore potential solutions in a structured, yet creative environment.
Facilitation
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As an expert facilitator, I guide teams through the complexities of design thinking, ensuring everyone feels heard and that the solutions are deeply user-centric.
(The images that appear above are from a collaborative effort between colleagues of mine, the Foundation for Puerto Rico, the Futura Fund for Puerto Rico, and several private business owners as we attempt to explore the current business landscape of the island and build out a more sustainable model for bolstering the local economy using the visitor's economy post Hurricane Maria.)
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(The images that appear above are from an one-on-one design thinking session I facilitated with a colleague to aid in her career transition for service industry professional to the field of UX .)
Presentations

Effective communication is [a major] key! Shout out DJ Khaled! After researching, prototyping, and understanding user needs, it's not enough to present facts. We must craft a compelling narrative that engages users, demonstrating how we can solve their problems in a way that
resonates and delights
CultureWorks Presentation – Full
In this presentation to CultureWorks, we showcase our process, methodology, and key insights that led to our recommended solution. Discover the "a-ha" moments that shaped our approach and why this solution is the right fit for your business. Ready to transform with confidence?
CultureWorks Presentation – Condensed
In this presentation, we showcase our process and proposed solutions for CultureWorks, highlighting our expertise in business model expansion. Discover how our approach can be leveraged to drive growth and innovation for your organization. Ready to unlock new opportunities?
Write-ups
In addition to our presentations, we provide comprehensive write-ups, blending narrative with data-driven insights. With detailed findings, research, and competitive analysis, we equip clients with a clear understanding of their current business landscape and how our solutions can drive future success.
CultureWorks
This detailed write-up outlines our solutions for CultureWorks, highlighting short- and long-term strategies to implement and evolve their business model. Discover actionable insights and innovative approaches designed to help CultureWorks pivot and grow. Ready to learn how we transformed this business?
Impact Studios
This comprehensive write-up for Impact Studios outlines strategies to expand their brand, leverage in-house expertise, and capitalize on existing business partnerships. Learn how these approaches can grow their market presence and modernize their tech stack for long-term success. Ready to learn how we elevated their brand's impact?